The company’s next big product should arrive next year. Here’s what we expect.
Apple has been integrating augmented reality into its devices for years, but the company looks like it will leap right into the territory of Meta, Microsoft and Magic Leap with a long-expected mixed-reality headset in 2023.
The target date of this AR/VR headset keeps sliding, with the latest report in early December from noted analyst Ming Chi-Kuo suggesting an arrival in the second half of 2023. With an announcement event that could happen as soon as January, we’re at the point where every Apple event seems to feel like the one where it could pull the covers off this device at last. Bloomberg’s Mark Gurman reported in early January that’s he’s heard the company is aiming to unveil the headset in the spring ahead of the annual Worldwide Developers Conference in June.
2023 looks like a year full of virtual reality headsets that we originally expected in 2022, including the PlayStation VR 2 and Meta Quest 3. Apple has already laid down plenty of AR clues, hinting at what its mixed-reality future could hold and has been active in AR on its own iPhones and iPads for years.
As far as what its device could be like, odds are strong that the headset could work from a similar playbook as Meta’s recent high-end headset, the Quest Pro, with a focus on work, mixed reality and eye tracking onboard.
Is its name Reality Pro? Is the software called xrOS?
The latest report from noted Apple reporter Mark Gurman at Bloomberg suggests the operating system for this headset could be called “xrOS,” but that may not indicate the name of the headset itself. Recent trademark filings reported by Bloomberg showed the name “Reality” showing up a lot: Reality One, Reality Pro and Reality Processor. Apple’s existing AR software framework for iOS is named RealityKit, and previous reports suggested that “Reality OS” could be the name for the new headset’s ecosystem.
No one really expected the Apple Watch’s name (remember iWatch?), so to some degree, names don’t matter at this point. But it does indicate that Apple’s moving forward on a product and software, for sure.
One of several headsets?
The headset has been cooking for a long while. Reports have been going around for several years, including a story broken by former CNET Managing Editor Shara Tibken in 2018. Apple’s been building more advanced AR tools into its iPhones and iPads for years, setting the stage for something more.
Whatever the headset might become, it’s looking a lot more real lately. A detailed report from The Information earlier this year discussed likely specs, which include what Bloomberg’s Mark Gurman says is Apple’s latest M2 chip. According to another report from Bloomberg earlier this year, Apple’s board of directors have already seen a demonstration of the mixed-reality headset.
The expected arrival of this headset has kept sliding for years. Kuo previously predicted that Apple’s VR-AR headset would arrive in the fourth quarter of 2022 with Wi-Fi 6 and 6E support. But this VR-type headset could be the start of several lines of products, similar again to how Meta has been targeting future AR glasses. Kuo has previously predicted that Apple smart glasses may arrive in 2025.
Apple could take a dual headset approach, leading the way with a high-end AR-VR headset that may be more like what Meta has done with the Quest Pro, according to Bloomberg’s Gurman. Gurman also suggests a focus on gaming, media and communication on this initial first-wave headset. In terms of communication, Gurman believes FaceTime using the rumored headset could rely on Memoji and SharePlay: Instead of seeing the person you’re talking to, you’d see a 3D version of their personalized Memoji avatar.
Eventually, Apple’s plans for this headset could become larger. The company’s “goal is to replace the iPhone with AR in 10 years,” Kuo explained in a note to investors, seen by MacRumors. The device could be relatively lightweight, about 300 to 400 grams (roughly 10.5 to 14 ounces), according to Kuo. That’s lighter than Meta’s Oculus Quest 2. However, it’s larger than a normal pair of glasses, with early renders of its possible design looking a lot more like futuristic ski goggles.
Read more: The Metaverse is Just Getting Started: Here’s What You Need to Know
The headset could be expensive, maybe as much as $2,000 or more, with 8K displays, eye tracking and cameras that can scan the world and blend AR and VR together, according to a report from The Information last year. That’s to be expected, considering the Quest Pro costs $1,500 and AR headsets like the Magic Leap 2 and Hololens 2 are around $3,000.
It’s expected to feature advanced processors, likely based on Apple’s recent M2 chips, and work as a stand-alone device. But it could also connect with Apple’s other devices. That’s not a surprising move. In fact, most of the reports on Apple’s headset seem to line right up with how VR is evolving: lighter-weight, with added mixed-reality features via more advanced pass-through cameras. Much like the Quest Pro, this will likely be a bridge to future AR glasses efforts.
Previous reports on Apple’s AR/VR roadmap suggested internal disagreements, or a split strategy that could mean a VR headset first, and more normal-looking augmented reality smart glasses later. But recent reports seem to be settling down to tell the story of a particular type of advanced VR product leading the way. What’s increasingly clear is that the rest of the AR and VR landscape is facing a slower-than-expected road to AR glasses, too.
Apple has been in the wings all this time without any headset at all, although the company’s aspirations in AR have been clear and well-telegraphed on iPhones and iPads for years. Each year, Apple’s made significant strides on iOS with its AR tools. It’s been debated how soon this hardware will emerge: this year, the year after or even further down the road. Or whether Apple proceeds with just glasses, or with a mixed-reality VR and AR headset, too.
I’ve worn more AR and VR headsets than I can even recall, and have been tracking the whole landscape for years. In a lot of ways, a future Apple AR headset’s logical flight path should be clear from just studying the pieces already laid out. Apple acquired VR media-streaming company NextVR in 2020 and it bought AR headset lens-maker Akonia Holographics in 2018.
I’ve had my own thoughts on what the long-rumored headset might be, and so far, the reports feel well-aligned to be just that. Much like the Apple Watch, which emerged among many other smartwatches and had a lot of features I’d seen in other forms before, Apple’s glasses probably won’t be a massive surprise if you’ve been paying attention to the AR and VR landscape lately.
Remember Google Glass? How about Snapchat’s Spectacles? Or the HoloLens or Magic Leap? Meta is working on AR glasses too, as well as Snap and also Niantic. The landscape got crowded fast.
Here’s where Apple is likely to go based on what’s been reported, and how the company could avoid the pitfalls of those earlier platforms.
Apple declined to comment on this story.
Launch date: Looks likely for 2023
New Apple products tend to be announced months before they arrive, maybe even earlier. The iPhone, Apple Watch, HomePod and iPad all followed this path.
The latest reports from Kuo point to possible delays for the release of the headset to the second half of 2023, but an event announcing the headset could happen as soon as January. That timeframe would make a lot of sense, giving time for developers to understand the concept well ahead of the hardware’s release, and even possibly allowing for Apple’s WWDC developer conference (usually in June) to go over specifics of the software.
Either way, developers would need a long head start to get used to developing for Apple’s headset, and making apps work and flow with whatever Apple’s design guidance will be. That’s going to require Apple giving a heads-up on its hardware well in advance of its actual arrival.
An Apple headset could be a lot like the Meta Quest, but higher end
There’s already one well-polished success story in VR, and the Quest 2 looks to be as good a model as any for where future headsets could aim. Gurman’s report makes a potential Apple VR headset sound a lot like Facebook’s stand-alone device, with controller-free hand tracking and spatial room awareness that could be achieved with Apple’s lidar sensor technology, introduced on the iPad Pro and iPhone 12 Pro.
Apple’s headset could end up serving a more limited professional or creative crowd. But it could also go for a mainstream focus on gaming or fitness. My experiences with the Oculus Quest’s fitness tools feel like a natural direction for Apple to head in, now that the Apple Watch is extending to subscription fitness training, pairing with TVs and other devices.
The Oculus Quest 2 (now officially the Meta Quest 2) can see through to the real world and extend some level of overlap of virtual objects like room boundaries, but Apple’s headset could explore passthrough augmented reality to a greater degree. I’ve seen impressive examples of this in headsets from companies such as Varjo. It could be a stepping stone for Apple to develop 3D augmented reality tech on smaller glasses designs down the road.
Right now, there aren’t any smart glasses manufacturers able to develop normal-looking glasses that can achieve advanced, spatially aware 3D overlays of holographic objects. Some devices like the nReal Light have tried, with mixed success. Meta’s first smart glasses, Ray-Ban Stories, weren’t AR at all. Meta is working on ways to achieve that tech later on. Apple might take a similar approach with glasses, too.
The VR headset could be a ‘Pro’ device
Most existing reports suggest Apple’s VR headset would likely be so expensive — and powerful — that it will have to aim for a limited crowd rather than the mainstream. If so, it could target the same business and creative professionals that more advanced VR headsets like the Varjo XR-3 and Meta Quest Pro are already aiming for.
I tried Varjo’s hardware. My experience with it could hint at what Apple’s headset might also be focusing on. It has a much higher-resolution display (which Apple is apparently going to try to achieve), can blend AR and VR into mixed reality using its passthrough cameras, and is designed for pro-level creative tools. Apple could integrate something similar to its lidar sensors. The Quest Pro does something similar, but in a standalone device without as high-end a display.
Varjo’s headset, and most professional VR headsets, are tethered to PCs with a number of cables. Apple’s headset could work as a standalone device, like the Quest 2 and Quest Pro, and also work when connected to a Mac or iPad, much like the Quest 2 already does with Windows gaming PCs. Apple’s advantage could be making a pro headset that is a lot more lightweight and seamlessly standalone than any other current PC-ready gear. But what remains unknown is how many apps and tools Apple will be able to introduce to make its headset feel like a tool that’s truly useful for creators.
Controls: Hand tracking or a small wearable device?
The Information’s previous reports on Apple’s headset suggest a more pared-down control system than the elaborate and large game controller-like peripherals used by many VR headsets right now. Apple’s headset should work using hand tracking, much like many VR and AR headsets already enable. But Apple would likely need some sort of controller-type accessory for inputs, too. Cracking the control and input challenge seems to be one of the bigger hurdles Apple could face.
Recent patent filings point to a possible smart ring-type device that could work for air gestures and motion, and maybe even work with accessories. It’s also possible that Apple might lean on some of its own existing hardware to act as inputs, too.
Could that controller be an Apple Watch? Possibly, but the Apple Watch’s motion-control capabilities and touchscreen may not be enough for the deeper interactions an Apple headset would need. Maybe iPhones could pair and be used as controllers, too. That’s how Qualcomm is envisioning its next wave of phone-connected glasses.