Apple has added extra paid-for advertisements to its App Store, a week after its new operating system limited tracking for ads from other companies.<\/p>\n\n\n\n
The new ad space lets app-makers advertise on the App Store search tab, rather than just in the search results.<\/p>\n\n\n\n
Last week’s release of iOS 14.5 placed strict limits on tracking on iPhones – including tracking for advertising.<\/p>\n\n\n\n
And Facebook fiercely opposed the change, warning it would favour Apple’s own advertising system.<\/p>\n\n\n\n
Apple’s App Tracking Transparency feature requires apps on iPhones to ask for permission to track the user for advertising.<\/p>\n\n\n\n
During a long-running row between the two, Facebook had warned Apple’s “privacy” features would hurt advertisers – including app makers – and benefit Apple.<\/p>\n\n\n\n
“Apple’s policies leave very limited options for app developers to find customers through effective advertising – and, conveniently, Apple’s own advertising products is one of them,” Facebook had said.<\/p>\n\n\n\n
‘Increased demand’
\nPreviously, Apple sold adverts to appear at the top of search results only. The new slot effectively doubles the advertising space for sale.<\/p>\n\n\n\n
Enders Analysis senior media analyst Jamie MacEwan said: “The timing makes sense.<\/p>\n\n\n\n
“Apple probably anticipates increased demand for exposure on the App Store. That’s because Apple’s iOS privacy changes have made other options less attractive.”<\/p>\n\n\n\n
Facebook v Apple: The ad tracking row heats up
\nGoogle promises to drop personalised ad tracking
\nAd campaigns on other sites had less reliable measurements of success, he said.<\/p>\n\n\n\n
And app developers ran ads only if they were sure the cost of winning new customers was lower than the amount they would spend on the app.<\/p>\n\n\n\n
“As its ads business grows, Apple will have to make sure its execution on consent and privacy is impeccable” to avoid accusations of putting itself first, Mr MacEwan added.<\/p>\n\n\n\n
Some reports suggest Apple’s ad sales could be worth more than $2bn and are growing.<\/p>\n\n\n\n
Apple has not responded to a request for comment on the timing of the new advertising product launch.<\/p>\n\n\n\n
Legal battle
\nThe new feature also comes as internal Apple emails reveal a tension in the company over its advertising business.<\/p>\n\n\n\n
The emails, between Apple employees in 2015, discussed the possibility of adding adverts to the App Store, after Google launched them for its own Android store.<\/p>\n\n\n\n
The documents emerged as part of Apple’s continuing legal battle with Epic Games and were first reported on by Apple news site 9to5Mac.<\/p>\n\n\n\n
Apple anti-fraud unit head Eric Friedman was discussing the idea of ads with engineer David Neumann, the documents reveal, and how they could work better for app discovery than a “top apps” chart.<\/p>\n\n\n\n
“The dev[eloper]s would love it,” Mr Friedman wrote.<\/p>\n\n\n\n
“The problem is that [Apple chief executive Tim Cook] is telling the world that we make great products without monetising users.<\/p>\n\n\n\n
“Ads would be weirdly at odds with that.”<\/p>\n\n\n\n
Mr Cook has long criticised big technology companies for monetising users’ data, whereas Apple makes most of its money through selling high-end devices.<\/p>\n\n\n\n
Apple ended up introducing its first App Store ads in mid-2016, more than a year after those emails.<\/p>\n\n\n\n
But the number of ads it displays remains low compared with rival Google Play, or most social networks.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple has added extra paid-for advertisements to its App Store, a week after its new operating system limited tracking for ads from other companies. The new ad space lets app-makers advertise on the App Store search tab, rather than just in the search results. Last week’s release of iOS 14.5 placed strict limits on tracking … Continue reading “Apple puts more adverts in App Store after ad-tracking ban”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3279","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/posts\/3279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/comments?post=3279"}],"version-history":[{"count":1,"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/posts\/3279\/revisions"}],"predecessor-version":[{"id":3280,"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/posts\/3279\/revisions\/3280"}],"wp:attachment":[{"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/media?parent=3279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/categories?post=3279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tech-battery.com\/batteriesblog\/wp-json\/wp\/v2\/tags?post=3279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}